Jewellery · 2023
PlatinumGuild.
Platinum Guild was looking for reaffirmation that Platinum, as a jewellery metal, would be able to penetrate the fortress that was Gold. We positioned Platinum for a different kind of woman — someone who knew that intrinsic value was more important than the flash value that Gold personified.
Client
Platinum Guild
Sector
Jewellery
Deliverables
3 pieces · 2023
/ 01
There is very little Platinum on this earth. Make sure you take good care of it.
Print · Campaign
/ 02
The purity of Platinum jewellery is not measured, but felt.
Print · Campaign
/ 03
Hold eternity in the palm of your hand
Print · Campaign